Health & Beauty Salon - January 2004

Diet without counting

Novo, from Immogenics, is a tailored weight management programme based on the results of blood analysis that measures an individual's inflammatory response to more than 100 common foods. A new approach to dieting, it rejects calorie counting and avoidance of sugar, fats, proteins or carbohydrates in an attempt to discipline the body, and allows the individual to maintain a balanced and healthy diet, the company says. As part of the programme, clients receive diet sheets and a CD-Rom with in-depth help notes, menu planners and weight monitoring software. There are no set-up costs to the salon, the company says, and a nurse is provided to do the testing. Salons receive a share of the fees.