Leisure Opportunities - 17 February 2004

Next Generation to roll out Novo

Next Generation is offering Novo, the weight management programme from Immogenics, at its Dartford and Carlton clubs and plans to roll it out to other sites in the near future.

Launched in the UK in October 2003, Novo works by taking a small blood sample from the client and making a detailed analysis of that individual's immune response to 115 common foods. The client then receives a diet programme based on eliminating foods which cause the greatest interference with their immune system.

Next Generation's head of marketing Patrick Coote, said: "In Novo, we recognise a product which is tailored to the individual. We can offer our members a programme which matches their individual requirements."